Typically, developers and publishers unveil new game projects at The Game Awards. But this year, virtual world enthusiasts were treated to a slightly different news from Electronic Arts. Instead of announcing the name of a project in development, Chief Operating Officer Peter Moore announced the launch of a studio named HazelightIt was led by Joseph Fairs, who contributed significantly to the puzzle platformer Brothers: A Tale of Two Sons. Moore's presentation ended with a discussion of the game's development, but the game's title hadn't yet been revealed. Gamers were promised more information soon.